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Grants to Iowa Nonprofits, For-Profits, and
Agencies to Increase Tourism

Iowa Tourism Grant (ITG) Program

Agency Type:


Funding Source:

Add to My Calendar 

Travel Iowa

Conf. Date:


Deadline Date:

09/28/22 4:00 PM CST


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Grants of up to $10,000 to Iowa nonprofit organizations, businesses, and government entities to attract tourists. The goal of the program is to improve state and local economies through the promotion of tourism. Funding is intended for expenses related to the implementation of tourism-related marketing initiatives, events, or meetings.

Preference will be given to applications that support the overall marketing plan of the Iowa Economic Development Authority (IEDA) in terms of its target audiences and messaging. 

All project expenses (grant request plus cash match) must directly relate to the implementation of a tourism-related marketing initiative, event or meeting. “Tourism” means a site or event attracting people from beyond a 50-mile radius or people spending a night away from home to visit a site or event.

Examples of eligible expenses include:

  • The costs associated with executing marketing tactics and strategies, including:
  • Planning, design and production of advertising, print materials, digital tools and exhibits for consumerfocused tradeshows
  • Payments to speakers or entertainers
  • Venue rental
  • Equipment rental for a tourism-related event or educational meeting 

GrantWatch ID#:

GrantWatch ID#: 144235

Estimated Total Program Funding:


Estimated Size of Grant:

All funds requested must be whole numbers between $2,500 to $10,000 and be in increments of $100 (i.e., $2,500; $2,600; $2,700; etc.).

Term of Contract:

All project expenses must be incurred within the calendar year* (January 2023 - December 2023 for FY23 recipients).

*If expenses are due before January 1 for events held early in the year, those expenses are allowed in the budget and in quotes provided. It is preferred that payments to vendors be made after January 1, but this may not be possible. Grant reviewers will be made aware of this when scoring.

Additional Eligibility Criteria:

Applicants must be a tourism-related entity based in Iowa. This includes nonprofits, for-profits, cities, counties, and regional government and planning entities.

Any expense that doesn’t directly relate to the project is ineligible for funding. Examples include:
- Staff salaries and wages
- Vertical infrastructure
- Equipment and software
- Postage
- Marketing programs already subsidized by the Iowa Tourism Office or a tourism region
- All travel, meal, and lodging costs of staff and contractors
- Alcoholic beverages
- Solicitation efforts
- Lobbying fees
- Projects that receive funding from the Regional Sports Authority District program
- Prizes given to participants or attendees

Pre-proposal Conference:

August 23, 2022 - Webinar

Learn about the FY23 Iowa Tourism Grant guidelines, processes and timeline. Also, learn about the extension of the Meet in Iowa Program for FY23.

This webinar does require you to register to attend.

To Register:

Pre-Application Information:

- August 23, 2022 - Webinar
- August 24, 2022 – Application opens
- September 28 – Application closes at 4 p.m. CST

Applicants that are attractions, restaurants, lodging facilities, or hosting an event must have submitted or updated their listing at before the application deadline.

Applicants may submit one application per funding cycle. The same project cannot receive funding from the ITG program two years in a row.

Applicants must document a 25 percent cash match.

Checks will be disbursed after grant agreements are fully executed.

Webinar (August 23, 2022):

Contact Information:

Before starting your grant application, please review the funding source's website listed below for updates/changes/addendums/conferences/LOIs.


For more information, contact:
Katie Kenne

Iowa Tourism Office
1963 Bell Avenue, Suite 200
Des Moines, IA 50315

URL for Full Text (RFP):

Geographic Focus:

USA: Iowa

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