Iowa Department of Public Health (IDPH)
05/17/22 4:00 PM Local Iowa Time
Contract for services to an Iowa nonprofit or for-profit organization to provide advertising and marketing services. New applicants are advised that required registrations may take up to a few days to complete. Funding is intended to support marketing and communications efforts with a statewide reach for the Iowa Department of Public Health.
The purpose of this Request for Proposal (RFP) # 58823009 is to solicit applications that will enable the Iowa Department of Public Health (referred to as Department) to select the most qualified applicant to provide statewide media, marketing, and advertising services for a variety of programs within the Department.
The purpose of this RFP and resulting contract is for the department to select and work with experienced entities for the planning and execution of the Department’s strategic marketing and communication efforts. Successful applicant(s) will work with Department staff to advance the state’s integrated marketing efforts to achieve the objectives below.
In all communications, the Department strives for cultural humility and linguistic appropriateness. Cultural humility considers the approach for tailoring communication messages in the context of underlying values, perceptions, and beliefs.
Objectives: The applicant will be charged with documenting the success toward measurable goals for each of the following objectives:
1. Provide Iowans with up-to-date and accurate information on emergency and non-emergency public health issues.
2. Campaigns are implemented through social marketing strategies and evidence and experience-based concepts and principles to drive behavior change.
3. Increase Department brand awareness for individuals who live in Iowa by promoting the programs and services offered by the Department.
4. Generate engagement in the Department’s programs by increasing understanding of how they protect and improve the health of individuals who live in Iowa.
5. The Department’s marketing and messaging efforts advance optimal and equitable health outcomes.
For a full Description of Services, see page 18 of the RFP in Supporting Documents below.
GrantWatch ID#: 202588
Project Period: July 1, 2022 - June 30, 2028
Contract Period: July 1, 2022 - June 30, 2023
The Department expects the initial contract period to be a one year term from July 1, 2022 to June 30, 2023. The Department shall have the option to renew the contract at its sole discretion for up to five additional one (1) year terms subject to review of the continuation application, contractor performance and compliance with the terms and conditions of the contract, availability of funds, program modifications, or any other grounds determined by the Department to be in Department’s best interests.
Before starting your grant application, please review the funding source's website listed below for updates/changes/addendums/conferences/LOIs.
Program Officer: Michael Drottz
Phone: 515-380-2965 x
For assistance regarding IowaGrants, please contact the Department IowaGrants Helpdesk at firstname.lastname@example.org or by calling 1-866-520-8987 (available between 8:00 AM and 4:00 PM on weekdays, excluding state holidays).
Request for Proposal (RFP) # 58823009
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