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Contract for Services to an Iowa Nonprofit or For-Profit for Advertising,
Media, and Marketing Services for the Department of Health

IDPH Marketing and Advertising

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Iowa Department of Public Health (IDPH)

Deadline Date:

05/17/22 4:00 PM Local Iowa Time


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Contract for services to an Iowa nonprofit or for-profit organization to provide advertising and marketing services. New applicants are advised that required registrations may take up to a few days to complete. Funding is intended to support marketing and communications efforts with a statewide reach for the Iowa Department of Public Health.

The purpose of this Request for Proposal (RFP) # 58823009 is to solicit applications that will enable the Iowa Department of Public Health (referred to as Department) to select the most qualified applicant to provide statewide media, marketing, and advertising services for a variety of programs within the Department.

The purpose of this RFP and resulting contract is for the department to select and work with experienced entities for the planning and execution of the Department’s strategic marketing and communication efforts. Successful applicant(s) will work with Department staff to advance the state’s integrated marketing efforts to achieve the objectives below.

In all communications, the Department strives for cultural humility and linguistic appropriateness. Cultural humility considers the approach for tailoring communication messages in the context of underlying values, perceptions, and beliefs.

Objectives: The applicant will be charged with documenting the success toward measurable goals for each of the following objectives:

1. Provide Iowans with up-to-date and accurate information on emergency and non-emergency public health issues.

2. Campaigns are implemented through social marketing strategies and evidence and experience-based concepts and principles to drive behavior change.

3. Increase Department brand awareness for individuals who live in Iowa by promoting the programs and services offered by the Department.

4. Generate engagement in the Department’s programs by increasing understanding of how they protect and improve the health of individuals who live in Iowa.

5. The Department’s marketing and messaging efforts advance optimal and equitable health outcomes.

For a full Description of Services, see page 18 of the RFP in Supporting Documents below. 

GrantWatch ID#:

GrantWatch ID#: 202588

Term of Contract:

Project Period: July 1, 2022 - June 30, 2028
Contract Period: July 1, 2022 - June 30, 2023

The Department expects the initial contract period to be a one year term from July 1, 2022 to June 30, 2023. The Department shall have the option to renew the contract at its sole discretion for up to five additional one (1) year terms subject to review of the continuation application, contractor performance and compliance with the terms and conditions of the contract, availability of funds, program modifications, or any other grounds determined by the Department to be in Department’s best interests.

Additional Eligibility Criteria:

Eligible Applicants: For-profit or not-for-profit with experience in media, marketing, and advertising

Applicants must meet each of the following eligibility requirements for consideration:
Eligible Applicants: Organizations considered for-profit or not-for-profit with experience in media, marketing, and advertising are eligible to submit an application in accordance with this RFP.

Electronic Communication Requirements: Applicant is required to maintain and provide to the Department, upon application, a current and valid email account for electronic communications with the Department.

Pre-Application Information:

Applications must be submitted by 4:00 p.m. (local Iowa time) May 17, 2022 in the Electronic Grant Management System at

Schedule of Important Dates
The following dates are set forth for informational purposes. The Department reserves the right to change them.
- RFP Issued: April 5, 2022
- Written Questions and Responses: Round 1 Questions Due: April 11, 2022
- Responses Posted By: April 18, 2022
- Round 2 Questions Due: April 25, 2022
- Responses Posted By: May 2, 2022
- Final Questions Due: May 5, 2022
- Responses Posted By: May 10, 2022
- Applications Due: May 17, 2022 by 4:00 PM Local Iowa Time
- Post Notice of Intent to Award: June 20, 2022

Written Questions and Responses – Written questions related to the RFP must be submitted through no later than the dates specified in the table above. For more information on submitting and viewing questions, see page 5 of the RFP in Supporting Documents below.

A Notice of Intent to Award the contract(s) will be posted for 10 business days on the Department Web page under Funding Opportunities link by 4:30 pm on the date specified in the Schedule of Events table above.

Each user will complete the registration process, only if not already registered. Follow the steps outlined in the ‘New User Registration Instructions for’ as posted under the Attachment section of the Funding Opportunity. New Users should allow at least a few days for the registration to be processed. For more information, see page 25 of the RFP in Supporting Documents below.

Each individual within the applicant organization who desires access to the application must be registered in IowaGrants.

Contact Information:

Before starting your grant application, please review the funding source's website listed below for updates/changes/addendums/conferences/LOIs.

Program Officer: Michael Drottz
Phone: 515-380-2965 x

For assistance regarding IowaGrants, please contact the Department IowaGrants Helpdesk at or by calling 1-866-520-8987 (available between 8:00 AM and 4:00 PM on weekdays, excluding state holidays).

Funding or Pin Number:

Request for Proposal (RFP) # 58823009

URL for Full Text (RFP):

Geographic Focus:

USA: Iowa

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